MARKETING FORUM 2012

Dar es Salaam University Marketing Association- DUMA

Brings to you the Marketing Forum 2012 that mainly focuses to discuss how to create a self employment, excel in the market and career development.  The event will be held at Nkurumah HALL on 17^th March (this Saturday) starting from 09:00am to 04:00pm.

 

The guest speakers will be:

Mr Ikechukwu Kalu , Managing Director at Customer Passion Point ltd

 

 Iman Kajura,the director of Marketing and Communication at NMB bank.

 Joseph Kitakwa, Executive Director at Marketing Centre of Tanzania

  Tully Mwambapa, Director of Marketing Research and Customer Services CRDB.

Don’t dare to miss this event, will be a lot to learn, really exposure, exchanging ideas & networking

LUNCH WILL BE SERVED!!!!!

KARIBUNI SANA!!!!

Public Relations practice in a new age.

........its success and challenges.

Oscar Sabath.

That's a title of an article written by Oscar Sabath, it tries to explore the successes and challenges of Public Relations profession in Tanzania. In his writing the author tries to give a brief history of PR profession here in Tanzania. Furthermore he went on giving an overview of the contemporary PR practice in this digital world basically in Tanzania. However it gives the picture of future PR industry in Tanzania through outlining the success and challenges and finally gives the solution of what should be done..Also it enlighten today's PR practitioner with skills that will enable them to cope in this corporate world.


Its very fascinating article that everyone must interested to read.. you can read that document by clicking HERE and downloading the document HERE.

PR everywhere & this is how they communicate!!!

   One of the greatest works done by marketing communicators is to ensure their message deliver a target audience at a convenient time and through proper media. However, selection of a good media vehicle that will accurately convey a message is such a difficult task that many marketers fail to perform.  Since, when delivering message, they focus on the channel that will reach the target audiences as fast as possible which is always not tantamount to reliability. In recent time, marketers have to bear in mind that there is stiff competition in marketing field i.e. everyone (organisation) is striving to win the market. With that consideration, marketing communicators has to use unique and creative ways of presenting their messages which will be able to grab the attention of target audience.

Considering the current used techniques, we found ourselves consuming thousands of commercial messages in a day. Interestingly, despite being many in the market there are some techniques which are positively attracting the audiences. Even without calling to act upon them that would be the best way of building product-customer relations. Thus, among the techniques that are commonly used is celebrity endorsement, this means they usually use public figure/role models to show their support to a certain brand. Many communicators agreed that celebrity endorsement has been presenting messages effectively.

For a long time now POLO RALPH LAUREN uses Lil Wayne to promote their boxer              . Does it help RALPH LAUREN to promote its brand? But the truth remains that many youth like to saggy and wear POLO RALPH LAUREN boxer as Wayne. Who knows  when Lil Wayne saggy he is  doing so, for funny or is just doing for commercial purpose?

In building strong product-customer relations, brand tattoos are also commonly used. In this technique some of the consumers, tattoo their body with brand they love since it’s largely associate with fashion and lifestyle. For instance, many girls tattoo playboy logos On the other side, some of the companies pay celebrities to tattoo their body with brand names or logos for the sake of creating buzz or spreading awareness to the audience.

Jokate Mwegelo was one of the supermodel whom they promote KP wear.S he tattoo her waiste with Kipanya logo

Some of the communicators see this as an awkward approach of reaching the target audience but still it’s a best approach as noted by the Bueno B J the writer of BillHartzer, he said “brand tattoos creates experience to the customers and these experiences leave a mental imprint that’s difficult to measure, but undoubtedly present. Marketers should learn to see brand tattoos as portals from the customer’s personal values to their real life experiences instead of a gateway from brand to customer. The purpose and role of the brand is to open their customers up to a meaningful experience that later becomes associated with the brand.’’ He went on saying “tattoos represent an intricate web of experiences, feelings, and memories. As marketers, your job is to set the conditions for these experiences, feelings, and memories—not simply sell a product or service.

Asked you are selfs why CM Punk the wwe champion tattoos his left shoulder with Pepsi logo? Does that help Pepsi to promote its brand?

And that’s how everyone tries to approach the market in this competitive world. As marketers and PR practitioner should work hard and come up with strategies that will enable customers to feel, memorise and associate your brand in their daily life from morning to evening hence you will be in a good position to win the market. It may be called creative communication strategies that a smarter PR practitioner will always think about. 

How does it sound to see cup of hot coffee with the brand name?

Prepared by Bonnie Jacob

Wishing all the best to Anaury & Dandi towards EJAT 2011.

The media council of Tanzania (MCT) has nominated the contestants of the Excellence Journalism Awards of 2011.

    While announcing the nominees the Executive Secretary of MCT, Mr Kajubi Mukajanga said in this year there is seventy contestants from both print and electronic media, who will compete in eighteen categories which are economic and business reporting, sports and culture, environment, health, children, HIV/Aids. Good governance, gender, telecommunications, science and technology, domestic tourism, conservation of national parks, malaria, photojournalism and best Cartoonist.

In the list that given by MCT, Mlimani Media has succeeded to bring two contestants who are Anuary Mkama (television category) and Tuma Dandi (radio category).

Mr Anuary Mkama, one of the Mlimanitv sports reporter.

Commenting over their participation at EJAT 2011, the supervisor of HILL OBSERVER newspaper Mr Njonjo Mfaume said Anaury and Mr Dandi show a great courage and they give a challenge to other Mlimani media journalist “Their participation is a great honour to Mlimani media house, that’s shows how courageous they are, and it’s a challenge to other journalists of Mlimani media especially the HILL OBSERVER reporters to participate in this awards’’ said Mr Njonjo.

However, Mlimanitv coordinator Mr Issa Athuman said participating in EJAT awards can improve journalist’s ability in news writing and reporting. I would like to take this opportunity to encourage our journalists (Mlimani media house) from reporters to photographers, to participate in this award, they have done a great job and this is the time to show the world what they are doing’’ added Mr Issa.

Mr Tuma Dandi,Mlimani radio journalist

UDPRSA wishes all the best to Mr Dandi and Anuary. We all know your work and everybody appreciates that. Hopefully in EJAT gala on 30 March the crown will be yours. Wishing you best of luck Anuary & Dandi.

by Bonnie Jacob

Whitney's message to UD-PRSA

In every Valentine season we try to show our great love and appreciation to our near and dears. To quote the late Whitney Houston song the greatest love of all.

                    “…….Everybody's searching for hero…..”

             “....learning to love yourself it is a greatest love of all…..”

Whitney Houston...from letfifehappen

May her soul Rest in Peace because she left the great lesson to all UDPRSA that are:

Let’s aim on becoming HEROES in PR profession

Let’s love PR industry in Tanzania

Let’s love our UD-PRSA.

by Bonnie Jacob

Third year PR students won't forget this!!

  The whole classrooms get hot; every eyes & ears was directed to third year students when doing their class presentation concerning PR CAMPAIGN. That’s showed they are groomed to become the best PR practitioners in Tanzania in the few coming days!! No one can deny that Prof Akipabio did the great job to manage the whole class.

  Was absolutely great! You missed it?!Here you are. Just enjoy the photo exclusive

 Gloria on her presentation

Oyuke,head of PR at UDPRSA when doing his presentation.

Prof Akipabio was carefully following their presentation.

Its seem the presentation touches his mind!!

Oushgsh!!!What went wrong there?!!

Whats this?! everybody shocked!!

Grace what were you trying to fix?!!

Goronga and Mtumweni tried to fix out things!!

  After the hard work in the classroom they were all come together.

 Look at them……big smiles, good dresses they were all smart!!

           Smart from their brain & dresses. 

Third year PR students with Prof Akipabio.

UDSM PR students 

Prepared by Bonnie Jacob

The 9 things that matters than GPA!!!

I found it interesting and I share this as it is…………

As responses poured in, the overwhelming sentiment was that college GPA matters very little in professional success. While many college students stress over grades, those of us beyond academia and into our professional careers have seen how little it matters in comparison to experience, networking skills and the desire to grow.

Children go through school being taught that a grade is the determining factor in performance. But in the professional world, that’s not how it works. Your bosses won’t tell you which questions will be on the test. You don’t study information to be tested on it once in your job. Your college GPA is a combination of several factors but isn’t really the best indicator of how you’ll perform in the working world. We all know that person with perfect grades who struggles socially or that person who couldn’t care less about school but seems to have no trouble making great things happen in their life. Book smarts and street smarts are very different things.

Take your classes seriously. Do the work. Show up and learn something. Meet your professors. But I’m here to tell you, the GPA you leave college with doesn’t matter

. Here’s what does:

Knowing how you learn
Spend some time during college figuring out how you best learn and retain information. Some people need to see it, some need to hear it, some need to write it and some need to practice it before it sticks. As an employee, you’ll need to learn new things as you go, remember them and prove you’ve absorbed the information.

Applying theory to real-life situations
It’s one thing to recite the 4 P’s of marketing or learn how the purchase decision funnel looks on paper, but things won’t always happen in the marketplace the way they do in your textbooks. Learn how to take fundamental information and proven best practices and apply them in new situations or projects. The real world will always throw new variables at you, so knowing how to adapt theory to life is crucial.

Time management
Learn how much time you need to research, write a paper, get to your classes and jobs on time, fit a workout in your day and still have something of a social life. Learning how many hours you have in your day/week and how to divide them up to get everything done is a vital life skill. In your professional life, you’ll need to know how to manage your time to meet deadlines, tackle to-do lists and not want to bang your head against the wall in the process.

Relevant professional experience
Jobs, internships, student organizations and volunteer projects in your industry will prepare you best for the working world. Do as much as you can to really work in your field during college and learn about what you want to do (or in same cases, what you don’t want to do). Your future employer will take your experience as the absolute best indicator for your potential in a new position.

A portfolio proving you can produce work
Keep samples of your best work from classes and internships. Many employers will want to see your work before hiring you. If you’re not building a portfolio through things you’re required to do before you graduate, then produce these things on your own time. Practice writing articles, press releases, pitches, designing publications, compiling clip reports, research summaries or anything else you might be hired to do. Practice is important.