PR everywhere & this is how they communicate!!!

   One of the greatest works done by marketing communicators is to ensure their message deliver a target audience at a convenient time and through proper media. However, selection of a good media vehicle that will accurately convey a message is such a difficult task that many marketers fail to perform.  Since, when delivering message, they focus on the channel that will reach the target audiences as fast as possible which is always not tantamount to reliability. In recent time, marketers have to bear in mind that there is stiff competition in marketing field i.e. everyone (organisation) is striving to win the market. With that consideration, marketing communicators has to use unique and creative ways of presenting their messages which will be able to grab the attention of target audience.

Considering the current used techniques, we found ourselves consuming thousands of commercial messages in a day. Interestingly, despite being many in the market there are some techniques which are positively attracting the audiences. Even without calling to act upon them that would be the best way of building product-customer relations. Thus, among the techniques that are commonly used is celebrity endorsement, this means they usually use public figure/role models to show their support to a certain brand. Many communicators agreed that celebrity endorsement has been presenting messages effectively.

For a long time now POLO RALPH LAUREN uses Lil Wayne to promote their boxer              . Does it help RALPH LAUREN to promote its brand? But the truth remains that many youth like to saggy and wear POLO RALPH LAUREN boxer as Wayne. Who knows  when Lil Wayne saggy he is  doing so, for funny or is just doing for commercial purpose?

In building strong product-customer relations, brand tattoos are also commonly used. In this technique some of the consumers, tattoo their body with brand they love since it’s largely associate with fashion and lifestyle. For instance, many girls tattoo playboy logos On the other side, some of the companies pay celebrities to tattoo their body with brand names or logos for the sake of creating buzz or spreading awareness to the audience.

Jokate Mwegelo was one of the supermodel whom they promote KP wear.S he tattoo her waiste with Kipanya logo

Some of the communicators see this as an awkward approach of reaching the target audience but still it’s a best approach as noted by the Bueno B J the writer of BillHartzer, he said “brand tattoos creates experience to the customers and these experiences leave a mental imprint that’s difficult to measure, but undoubtedly present. Marketers should learn to see brand tattoos as portals from the customer’s personal values to their real life experiences instead of a gateway from brand to customer. The purpose and role of the brand is to open their customers up to a meaningful experience that later becomes associated with the brand.’’ He went on saying “tattoos represent an intricate web of experiences, feelings, and memories. As marketers, your job is to set the conditions for these experiences, feelings, and memories—not simply sell a product or service.

Asked you are selfs why CM Punk the wwe champion tattoos his left shoulder with Pepsi logo? Does that help Pepsi to promote its brand?

And that’s how everyone tries to approach the market in this competitive world. As marketers and PR practitioner should work hard and come up with strategies that will enable customers to feel, memorise and associate your brand in their daily life from morning to evening hence you will be in a good position to win the market. It may be called creative communication strategies that a smarter PR practitioner will always think about. 

How does it sound to see cup of hot coffee with the brand name?

Prepared by Bonnie Jacob