Public Relations practice in a new age.

........its success and challenges.

Oscar Sabath.

That's a title of an article written by Oscar Sabath, it tries to explore the successes and challenges of Public Relations profession in Tanzania. In his writing the author tries to give a brief history of PR profession here in Tanzania. Furthermore he went on giving an overview of the contemporary PR practice in this digital world basically in Tanzania. However it gives the picture of future PR industry in Tanzania through outlining the success and challenges and finally gives the solution of what should be done..Also it enlighten today's PR practitioner with skills that will enable them to cope in this corporate world.


Its very fascinating article that everyone must interested to read.. you can read that document by clicking HERE and downloading the document HERE.