Still moving on...its time to shine with UD-PRSA t-shirt!1

    Dear members, partners, friends of UD-PRSA and friends of PR in Tanzania, it’s my pleasure to launch the UD-PRSA t-shirts project, It’s glad because, from the pre-launch survey that we did we got positive remarks from respondent. They all noted that the project will keep UD-PRSA in a position of raising awareness to college external environment and assisting our association in its daily operation.  The support that you gives us, honestly encourages UD-PRSA in moving on, we believe this project marks another further step towards creating our own reality. The reality that’s, we are the future outstanding PR and communications media practitioners.

  By beginning, with this project we prepare round t-shirts with UD-PRSA phrase and our moto (we build our own reality) in the front side. While in the back there is an acronym UDPRSA with its long phrase below it.  We are grateful for Mr Bruno Joseph and Eliud from TAMADUNI art & design for their great job in accomplishing the project. It’s encouraging that the project has been appreciated and accepted by everyone but still we call for your views so that we can make something best in the future.

  As time goes we are looking forward to bring other t-shirts with SJMC kwetu logo, POLO t-shirt (form six) as commonly known and also tops for ladies. What required is your strong support in order to accomplish all these. 

Together we can, unity forever & never despaired in this journey of building your reality.

Bonnie Jacob

Project initiator

Front view

Back view

Our t-shirts hang at TAMADUNI house in Kinondoni

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 Kids are Angels..probably he was heaven sent to bless UD-PRSA that's why he hold our-shirt.

Good thing about Photos!!enjoy the MF 2012 exclusive photostory..

  One good thing about Pictures (photos) is that, they tell natural stories,  are natural because they directly connected with what is seen in the picture, does not necessary need a description from the photojournalist as to translate and get meaning of what the picture is all about..but captions helps in getting the meaning for instance where the picture taken from and to know names of those in the picture. Hence adds value in translating the meaning and understanding the picture. Also pictures remind us the old stories and happy moment with our near and dears.  For instance these photos of the Marketing Forum 2012...Can you tell us a story from it? Does it remind you something? Share with us your story…if  you missed the event here is your chance ….just enjoy it! 

Hapa Presentations  ndo zilianza

Mr Iman Kajura on his presenatation

Mr Ikechukwu Kalu anasikiliza swali kwa makini

Mr Godwin Semenyu akitoa vitu vyake

Nyomi iliyokuwepo MF 2012!!Nkrumah ilikua haitoshi

Guest speakers wakifuatilia kwa makini

Hapa sijui ni kuchoka au ndo Pozi?!!

 Wadau wa UD-PRSA walikuwepo ku-show love

Martha and Malisa walikuwepo

Cholo busy akisoma gazeti

Wadau wakiongozwa na Jeff (alievaa suti) wakibadilishana mawazo

 Ngwegwe,the Chief Editor Hill Observer newspaper nae haukua nyuma kupromote gazeti!

Mussa Ngwegwe akizungumzia gazeti lake

 Kaka Ngwegwe hii ni lobbying au ??

Ngwegwe,a chief editor Hill Observer akizungumza na Mr Ikechukwu Kalu

We made it!!marketing forum 2012.

    After all the long wait and excitement of reaching the Marketing Forum 2012 has end with join and big surprise to everyone who attend the forum. It was unbelievable to have such a never happened event at UDSM campus. Usually, we used to have this kind of events but the Marketing Forum 2012 was authentic and different, really we experience the difference, the difference that won’t come out of mind so easily. Speaking one of the different in Marketing Forum 2012, is the forum succeeded to bring together students from diverse Universities and colleges like Institute of finance and Management (IFM), College of Business Education (CBE), Sokoine University of Agriculture (SUA), Kampala International University (KIU) and Institute of Social Work (ISW). This made the forum to have many attendants who also comes from various field of studies like Business, Media Communication Engineering, Education and that made its success of embracing young upcoming professionals and enlighten them on how to excel in the competitive employment industry as well as how to create self employment.

     However, presentations given by guest speakers were another thing that marked difference since they were interesting and educative as well. The first speaker was Mr. Iman Kajura, the director of marketing at National Microfinance Bank (NMB) who mainly speaking about Branding. On his presentation Mr. Kajuna said, brand refers to a perception in the mind of the consumer. He went on saying that means it’s not what you say it rather it what they say it is. To him everyone (students) is a brand but the difference comes on how they position in the market which is full of me too clutter (competition). Though he admit that is difficult to move from zero to hero but that should not deter them to excel rather he argue  them (students) work for it by addressing challenges and capitalizing  their opportunities, these will enable them to become the celebrated brand. 

The main entrance....    Courtesy of Hilal Ruhundwa

 A second presentation was about Youth in positioning Tanzania in the world market and how to excel in the market. The topic was presented by Mr. Ikechukwu Kalu, the managing partner at Customer Passion Point and a certified Chartered Marketer from Chartered Institute of Marketing London. On his presentation Mr. Kalu, said all social changes all over the world are spearheaded by youth since they are energetic, vibrant and creative. Therefore he believes the 35 percent youth population in Tanzania has a chance in changing the national face in the world market. “What’s needed is to believe them, be patient and grow gradually because success does not come in one day” said Mr. Kalu. 

Mr Ikechukwu Kalu oh his presenation.   Courtesy of Hilal Ruhundwa

     While ending presentation Mr. Godwin Semunyu, the customer services manager at CRDB bank talked about the digital marketing. In his words Mr. Semunyu argue youth to see social network as an opportunity that may use to develop their small business. “For those who own small business may use facebook to reach their target market within a short time and it’s costless” added Mr. Semunyu. Also he said using blogs may become a good source of income for those who have the spirit of writing. “If you have most reading blog you will earn money through adverts this will enable to afford your daily expenses” concluded Mr. Semunyu. 

 

 Giving closing remarks DUMA chairperson, Mr. Frank Minazi said it’s happy to see the forum 2012 event has succeeded. “Am happy we made it, all these would not come into success if not unity and commitment from the organizing committee” said Mr. Frank. He added that they aimed to have marketing forum every year. However, he said DUMA has a focus of becoming the best student organization. The marketing forum 2012 has just end, it was awesome, lots of learning and it was a really exposure. No one expected such big event, hopefully other students organization have learn something from DUMA.

Prepared by Bonnie Jacob

                                                    

MARKETING FORUM 2012

Dar es Salaam University Marketing Association- DUMA

Brings to you the Marketing Forum 2012 that mainly focuses to discuss how to create a self employment, excel in the market and career development.  The event will be held at Nkurumah HALL on 17^th March (this Saturday) starting from 09:00am to 04:00pm.

 

The guest speakers will be:

Mr Ikechukwu Kalu , Managing Director at Customer Passion Point ltd

 

 Iman Kajura,the director of Marketing and Communication at NMB bank.

 Joseph Kitakwa, Executive Director at Marketing Centre of Tanzania

  Tully Mwambapa, Director of Marketing Research and Customer Services CRDB.

Don’t dare to miss this event, will be a lot to learn, really exposure, exchanging ideas & networking

LUNCH WILL BE SERVED!!!!!

KARIBUNI SANA!!!!

Public Relations practice in a new age.

........its success and challenges.

Oscar Sabath.

That's a title of an article written by Oscar Sabath, it tries to explore the successes and challenges of Public Relations profession in Tanzania. In his writing the author tries to give a brief history of PR profession here in Tanzania. Furthermore he went on giving an overview of the contemporary PR practice in this digital world basically in Tanzania. However it gives the picture of future PR industry in Tanzania through outlining the success and challenges and finally gives the solution of what should be done..Also it enlighten today's PR practitioner with skills that will enable them to cope in this corporate world.


Its very fascinating article that everyone must interested to read.. you can read that document by clicking HERE and downloading the document HERE.

PR everywhere & this is how they communicate!!!

   One of the greatest works done by marketing communicators is to ensure their message deliver a target audience at a convenient time and through proper media. However, selection of a good media vehicle that will accurately convey a message is such a difficult task that many marketers fail to perform.  Since, when delivering message, they focus on the channel that will reach the target audiences as fast as possible which is always not tantamount to reliability. In recent time, marketers have to bear in mind that there is stiff competition in marketing field i.e. everyone (organisation) is striving to win the market. With that consideration, marketing communicators has to use unique and creative ways of presenting their messages which will be able to grab the attention of target audience.

Considering the current used techniques, we found ourselves consuming thousands of commercial messages in a day. Interestingly, despite being many in the market there are some techniques which are positively attracting the audiences. Even without calling to act upon them that would be the best way of building product-customer relations. Thus, among the techniques that are commonly used is celebrity endorsement, this means they usually use public figure/role models to show their support to a certain brand. Many communicators agreed that celebrity endorsement has been presenting messages effectively.

For a long time now POLO RALPH LAUREN uses Lil Wayne to promote their boxer              . Does it help RALPH LAUREN to promote its brand? But the truth remains that many youth like to saggy and wear POLO RALPH LAUREN boxer as Wayne. Who knows  when Lil Wayne saggy he is  doing so, for funny or is just doing for commercial purpose?

In building strong product-customer relations, brand tattoos are also commonly used. In this technique some of the consumers, tattoo their body with brand they love since it’s largely associate with fashion and lifestyle. For instance, many girls tattoo playboy logos On the other side, some of the companies pay celebrities to tattoo their body with brand names or logos for the sake of creating buzz or spreading awareness to the audience.

Jokate Mwegelo was one of the supermodel whom they promote KP wear.S he tattoo her waiste with Kipanya logo

Some of the communicators see this as an awkward approach of reaching the target audience but still it’s a best approach as noted by the Bueno B J the writer of BillHartzer, he said “brand tattoos creates experience to the customers and these experiences leave a mental imprint that’s difficult to measure, but undoubtedly present. Marketers should learn to see brand tattoos as portals from the customer’s personal values to their real life experiences instead of a gateway from brand to customer. The purpose and role of the brand is to open their customers up to a meaningful experience that later becomes associated with the brand.’’ He went on saying “tattoos represent an intricate web of experiences, feelings, and memories. As marketers, your job is to set the conditions for these experiences, feelings, and memories—not simply sell a product or service.

Asked you are selfs why CM Punk the wwe champion tattoos his left shoulder with Pepsi logo? Does that help Pepsi to promote its brand?

And that’s how everyone tries to approach the market in this competitive world. As marketers and PR practitioner should work hard and come up with strategies that will enable customers to feel, memorise and associate your brand in their daily life from morning to evening hence you will be in a good position to win the market. It may be called creative communication strategies that a smarter PR practitioner will always think about. 

How does it sound to see cup of hot coffee with the brand name?

Prepared by Bonnie Jacob